The Men Behind the Project
Hallō Properties presents itself as a premier luxury developer, but who are the people behind the company? A closer look at its leadership reveals a lack of real development experience and a background in finance, branding, and marketing rather than actual real estate project execution.
Farhad Ebrahimi: The Venture Capitalist Selling a Vision
What Hallō Wants You to Believe:
Ebrahimi is positioned as a seasoned developer with a strong real estate portfolio, leading innovative projects through Crestone Properties and Hallō.
The Reality:
- His background is in finance, venture capital, and private equity, not real estate development.
- His company Crestone Properties makes vague, inflated claims about development, but no completed projects are publicly known.
- His work at Goal Holdings Corporation and Palagon was focused on real estate investments, not building developments.
- There is no documented evidence that he has led or completed any developments—let alone a project on the scale of the Hallō Nelson proposal.
- Despite Hallō being marketed as a partnership, Farhad has increasingly taken on the role of the true leader, while Graham has been moving into the background.
Read our deep dive on Farhad Ebrahimi.
Graham Kwan: The Investment Banker Playing Developer
What Hallō Wants You to Believe:
Hallō portrays Kwan as a seasoned real estate developer, leading ambitious projects with a vision for luxury and affordability.
The Reality:
- Kwan’s background is in finance, investment banking, and branding, not real estate development.
- He has never completed a large-scale housing or resort development under his leadership.
- His role at Hallō is marketing-heavy, filled with buzzwords about exclusivity and luxury, but there’s no evidence of any completed projects.
- His past roles at Character Capital Inc. and Golden Spring Funds were focused on investments and structuring deals, not managing real estate construction.
- As Hallō progresses, Graham’s public presence has been diminishing, while Farhad has stepped into the foreground as the key decision-maker.
We also have a deep dive on Graham Kwan.
The Bottom Line
Hallō is being led by a financier and a branding strategist—not experienced real estate developers.
- Neither Farhad nor Graham have a single completed project under their leadership.
- Hallō’s marketing paints them as experienced luxury developers, but their history tells a different story.
- If they misrepresent their own experience, why should anyone trust them with a $500M development?